We are optimists, but we are realistic optimists – our perspective is deliberately a glass half full rather than half empty one. We are excited and positive about Africa, partly as a response to the Afro-pessimism that has been dominant for too long. We bridge the perception gap by telling new stories about Africa’s economic growth and opportunity. Our goal is to change the stereotypes and demystify Africa.
We don’t argue against aid – it’s needed in certain cases like humanitarian emergencies – but aid is not the most effective path to development. Our logic is simple, investment equates to jobs creation, which enables skill development, leading to sustainable income, raising people out of poverty, whilst stimulating economic competitiveness. So why wouldn’t we provide access to free, credible information to encourage investment into Africa?
It’s all in the numbers, which makes our work easy. Recent economic data is rewriting the African story; a story of growth, progress, potential and profitability. However, whilst Africa’s increased economic momentum is widely recognized, a perception gap remains between those who are believers in the emerging African growth story, and those who have not yet invested. So we let the data speak for itself – visit our IQ Reports.